It doesn’t take a rocket scientist to know that Rich Hayes is a pioneering science communicator.
After nearly 25 years of working with postdocs, Nobel laureates, and those in between, Rich understands the challenges scientists face translating complicated concepts for lay audiences. He also knows how urgent it is that good science be accessible to all. To bridge this gap, he has helped thousands of scientists become storytellers, teaching them how to grab attention, present research compellingly, and reach beyond people’s minds to their hearts.
Rich’s media strategies have helped scientists, engineers, and researchers earn tens of thousands of print and broadcast stories. He’s prepared experts for appearances on most major news programs, including 60 Minutes, Good Morning America, and ABC’s World News Tonight. He’s led workshops on science communication at MIT, Columbia University, the American Association for the Advancement of Science, and many other colleges and institutions.
Rich is lead author of A Scientist’s Guide to Talking with the Media (Rutgers University Press: 2006), which was called “essential medicine for the pandemic of scientific illiteracy” by Nobel Prize winner Leon Lederman and an “invaluable guide” by Pulitzer Prize-winning reporter Deborah Blum. He also edited the anthology Thoreau’s Legacy: American Stories about Global Warming (Penguin Classics and UCS 2009), with a foreword by Barbara Kingsolver.
As creative director at the Union of Concerned Scientists, Rich oversees the development of award-winning advertising campaigns, videos, and other visual products that help make science accessible and inspiring. He helps manage a team of 26 communications professionals, and serves as the executive producer of the UCS Got Science? podcast.
Rich received a B.A. in communications from American University. Before joining UCS in 1993, he covered energy and environmental issues as a reporter for a bicameral caucus in the U.S. Congress, and coordinated a task force on climate science chaired by Senator John McCain and then-Senator Al Gore. He has also worked as a freelance reporter for The Tennessean, the daily newspaper in Nashville, where he lives and attends concerts as often as possible—which is often.